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New Zealand-based Pocketweb Announces U.S. Market Entry Based on Award Winning Pocket Life® Platform for Mobile Services

Recipient of "Calling all Innovators" Award and European Satellite Navigation Competition will make its secure, location-based, social media platform available to U.S. organizations

LOS ANGELES, CA and NEW YORK, NY (February 28, 2011) - Pocketweb Ltd., a global, award-winning innovator that integrates secure location-based and social media services across web and mobile platforms, has announced the U.S. market launch of their Pocket Life® Platform. By supporting multiple languages, complex organizational structures, and open interfaces for back end integration, the Pocket Life® Platform has become a trusted and powerful solution for international partners across industries.

Pocketweb is on a strong growth path working with clients from the Telco, Automotive, Disaster Warning, and Retail industries. Recently, the company has become one of the leading providers for location-based solution to reduce CO2 emissions, most notably with Volvo Group.

"Our focus with Pocket Life® is to help organizations extend their brands, initiatives and customer base in a location-based, social media context. By selecting proven, white label modules and features, any organization can now provide seamless services across iPhone, Android and other mobile platforms," remarked Michael Heinzel, Managing Director of Pocketweb. "After much success in both the European and Australasia markets, we believe extending our reach to the U.S. is a natural progression and tremendous growth opportunity."

Added Alexander Koeppen, Managing Director of Pocketweb: "With all of the hype surrounding privacy issues across online and mobile communities, our platform could not be more timely. We have spent the past several years perfecting not only the location-based technology but also deeply understanding its implications on privacy; our solution creates a safe environment for brands to take advantage of white label, geo-location, and social networking features."

The Pocket Life® Platform provides organizations with professional mobile services ranging from basic modules for registration, authentication, or contact management to high-end media, messaging, or location-based services. Over the next few months, Pocketweb will roll out several features to enhance the Pocket Life® Platform as it readies itself for stateside initiatives.
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